interview with Natalie Suarez for Volcom

original post: http://firstlook_b.blog.me/90138750368

if you love natalieoffduty.blogspot.com

then you'll love the new Fall & Holiday '12 pieces she collaborated with Volcom too!

This time for 1stlook mag's blog, I did an interview with Natalie

to talk a bit about her collaboration process,

the Volcom girls' image, and some tips. Enjoy! :)

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How did you meet with Volcom first?

I first met with Volcom when I went into their casting for their spring '11 campaign.

I booked it shortly after and was so excited!

After shooting with them, we all really connected and became close.

I've been shooting their campaigns from then on.

Later, Volcom asked me to be their ambassador/model

and of course, I said yes!

It was an amazing opportunity and my relationship with the brand

was super organic and natural.

I think that is why we work so well together and that our collabs have been so successful.

They're the dream team to work with and also one of the very first brands

to recognize me more than just a "model" and I love that.

I still cannot believe that I am now designing my own collection for Fall '12 and Holiday '12!

I'm also from California and can totally feel the "LA outfit" in Volcom pieces.

What do you think is the Volcom girls' image in your opinion?

The Volcom girl, to me, is a tough girl, but she's sweet and

still like to feel beautiful. Her style is playful, but she has an edge to her.

She's rebellious, fearless, and strong.

The Volcom Girl is as cool as they come.

And yes, being a California native, our styles are very relaxed,

with mixes of rock n' roll and the boho vibe of the beach.

photographer is Dylana Suarez from colormenana.blogspot.com

Love the fact that your collaborated pieces show vegan products.

How did you come up with the eco-conscious works?

Well, I wanted my collection to be something that all girls can wear,

and that is also safe and eco-friendly. We worked with fabrics that though they're not

genuine leather, are still such superb quality.

It has the same leather look, but used with materials that are much more friendly

on the environment. Volcom has always been a brand that's really conscious

of the environment and this is just another way to help promote that.

Recently I read that your sister shot the photos for your campaign?

Must be so fun. When two of you meet I'm sure the creativity flows.

Do you two do the styling yourselves for Volcom?

Getting to work with my sister on shooting the campaigns is such a dream.

She's such a talented photographer and I feel most comfortable

and the most like myself in front of the camera when I'm working with her.

And yes, I feel like when we're together, we get really creative and experimental.

She helps create magic! Yes, we both styled the lookbook and campaign shots.

We both have very different styles, but together, I think

we really nail the Volcom look which is a bit rock n roll, edgy, yet so effortless.

Lastly, tips for the readers on how to stay always so stylish?

I get dressed everyday to feel good about myself.

I think confidence is the most important thing.

When you feel great, you're unstoppable.

special thanks to & photos credit to:

Natalie Suarez from http://www.natalieoffduty.blogspot.com/

don't forget to check out http://shop.volcom.com/ to browse through

the amazing collections!